Apparel
Anokhi Kurti
Block-print cotton · Rajasthan SHG
She didn’t inherit a business. She stitched one.
Across India’s villages, women have been weaving, printing, and stitching for generations. The craft was never the problem. The market was.
Prerna fixes that. When you buy Prerna, nobody takes a cut. She gets the right value.
— The Prerna Founding Principle
Women in SHGs across rural India undergo hands-on training in garment-making, weaving, block printing, and embroidery — skills passed down and carefully refined.
Working from community ateliers and home workshops, each artisan crafts pieces with her own hands. Every stitch is intentional. Every pattern meaningful.
Each purchase directly pays the maker. A fair income that funds her children’s schooling, her family’s health, and her own growing aspirations.
Block-print cotton · Rajasthan SHG
Jute & block-print · Bihar SHG
Hand-dyed cotton · M.P. SHG
Hand-embroidered · U.P. SHG
“My mother taught me block printing as a girl. I never thought it could become my livelihood. Now I teach twelve other women in my SHG.”
“My first order was small. But was mine! It changed how I looked at my own work. It gave me an identity, and uplifted my self esteem”
“I used to make clothes for neighbours for free. Now I earn more than my husband in a month. He’s my biggest supporter.”